Join us for a live international zoom conversation with Legendary car designer Walter de Silva and Geoff Cook, Partner in the preeminent branding agency, Base Design, as they discuss the evolution of design as it relates to the automotive industry.
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"The automotive industry is in a moment of profound change, not only on the company side because of the macro shift to electric, but from a behavioral point of view, with the advent of ridesharing and the younger generation's reluctance to own a car. The implications on product design, the brands, and the overall business will be increasingly profound and require these three disciplinary areas to work together to invent new solutions for a changing world.” - Geoff Cook